Add Row
Add Element
cropper
update
Realty News Journal
update
Add Element
  • Home
  • Categories
    • Real Estate News
    • Real Estate Agents
    • Technology
    • Marketing
    • Real Estate Associations
    • Mortgage
    • Luxury
September 11.2025
3 Minutes Read

Discover the Markets Where Homebuyers Have the Upper Hand

Collage depicting homebuyers market advantage with key exchange.

The Changing Landscape of Homebuying

In recent years, the real estate market has experienced unprecedented fluctuations, making it challenging for both homebuyers and sellers. However, recent data indicates a potentially pivotal moment: Realtor.com’s August market report highlights a transition toward a more balanced market. For the first time since 2016, the inventory of homes for sale across the 50 largest markets in the U.S. reached a notable equilibrium, with a five-month supply available at current sales rates.

Key Metrics of the Emerging Balance

According to Realtor.com’s analysis, we’ve seen a 20.9 percent year-over-year increase in active listings, totaling 1,098,681 homes on the market. Notably, 36 percent of these active listings were newly introduced properties, providing buyers with a wider array of options. The median days on the market have also increased, rising from 53 to 60 days, indicating that homes are taking longer to sell. This shift is impacting pricing strategies, with sellers cutting prices in 20.3 percent of listings as they strive to attract a cautious pool of buyers.

Regions Where Buyers Have the Advantage

While the market is showing signs of balance nationally, local conditions present varying realities. Areas such as Miami, Austin, Orlando, New York, Jacksonville, and Riverside are categorized as strong buyers’ markets, boasting inventory levels between 6.1 and 9.7 months. These regions have become notable for buyers, providing them with leverage to negotiate effectively, unlike faster-moving markets such as Milwaukee and Boston, which currently favor sellers due to lower inventory levels.

Challenges in the Market: Delistings on the Rise

Despite the balance achieved, challenges remain. Pending home sales have dipped 1.3 percent year-over-year, suggesting reduced buyer activity. Simultaneously, the number of delistings—homes being taken off the market without selling—has surged by 41 percent year-to-date. This growing trend indicates a reluctance from sellers to agree to current market prices, further complicating the equilibrium. The ratio of delistings to new entries into the market reached 0.24, signifying increasing market caution.

Future Prospects: What Lies Ahead?

The current state of the homebuying market undoubtedly presents opportunities, but also raises critical questions for both buyers and sellers. The rising inventory and slowing sales might indicate a cooling market, which could create an environment for informed negotiation. As demand wanes, buyers might find themselves in a favorable position again, possibly leading to a gradual adjustment in pricing trends. However, potential risks linger, as decreased buyer demand can lead to quicker adjustments by sellers and further impacts on home values.

Adapting to Market Dynamics

For real estate agents, staying ahead of these market trends is vital. The ability to read local conditions and adjust strategies accordingly shapes the success of your business. Armed with insights from shifts in inventory, listing patterns, and pricing strategies, agents can effectively guide clients through this complex landscape. They must not only focus on the current market status but also prepare for its unpredictable shifts in the coming months.

As the market continues to evolve, it’s essential for real estate professionals to embrace flexibility and innovation in their approaches, ensuring they meet the demands of both buyers and sellers in this transitional period.

Real Estate Agents

0 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
09.11.2025

How Jered Jones Went Viral on TikTok: Insights for Real Estate Agents

Update How a Viral TikTok Journey Became a Blueprint for Real Estate Success In a world where social media dominates business marketing, Jered Jones, a Las Vegas-based real estate agent, has found a unique way to blend his passions and garner viral success. His spontaneous home tour video illuminated how authenticity and creativity can reshape the real estate marketing landscape. From Emo Parody to Home Success: Jones’ Artistic Evolution Less than a year ago, Jones thought he found his niche with an emo-themed parody TikTok video reflecting the strange yet relatable experiences of a Realtor. However, it was a more sincere approach that propelled him into the spotlight. His candid and enthusiastic presentation of a $500,000 pool home, accompanied by humorous editing and relatable content, resonated profoundly with TikTok users, racking up over 48,000 views—far surpassing his earlier attempts. The Driving Force Behind His Real Estate Career Jered's fascination with music initially directed his career toward radio, but financial strains and a growing family prompted a shift towards real estate. Coming from a family with a real estate legacy, he decided to secure his Nevada real estate license after returning to Las Vegas. This move kicked off a dedicated journey of integrating social media into his real estate career—a concept he recognized as vital but struggled to implement until recently. Why Authentic Content Matters in Real Estate Marketing The success of Jones’ TikTok is not merely the result of a catchy video; it underscores a broader truth in real estate marketing: authenticity resonates. When Jones showcased not just the features of a home but fell in love with it himself, viewers felt that passion. The importance of connecting emotionally with potential buyers is an aspect that many agents overlook. In today’s digital marketplace, consumers seek relatable experiences and genuine passion rather than just transactional messaging. Lessons for Real Estate Professionals in the Age of Social Media For fellow real estate agents, Jones’ experience serves as a masterclass in leveraging social media effectively. Here are several actionable insights: 1. **Embrace Your Unique Style:** Just as Jered infused his love for music into his content, each agent should recognize what makes them relatable. 2. **Use Humor and Emotion:** Humor, when combined with authenticity, can break through the noise of traditional marketing. 3. **Engage with Your Audience:** Rather than simply showcasing properties, engage viewers in a narrative that includes the emotion and story behind the home. Fostering Community Connections Through Innovative Marketing A noteworthy aspect of Jones' success has been his focus on community. In a hyper-local industry like real estate, connecting with your local audience is crucial. Agents can use digital platforms to foster community ties, collaborate with local businesses, and make potential buyers feel more welcomed in the neighborhoods they are considering. The Future of Real Estate Marketing: Trends on the Horizon As social media evolves, real estate marketing will continue to shift. Expect an increase in personalized video tours, interactive content, and even augmented reality integrations. As more agents embrace platforms like TikTok, the focus will likely remain on authenticity and emotional engagement, propelling real estate marketing into uncharted territories. Conclusion: Making Your Mark in Real Estate Jered Jones’ journey from a struggling radio professional to a viral sensation in the real estate sector illustrates the transformative power of creativity and authenticity in marketing. It challenges real estate agents to rethink their strategies in favor of personal storytelling that captivates potential buyers. As the industry continues to evolve, perhaps it's time for agents to step out of the traditional box and create memorable narratives that not only sell homes but tell the stories behind them. Real estate professionals are encouraged to explore innovative marketing approaches, much like Jered’s, to ensure future success. Try injecting your personality into your next campaign as you may just find the breakthrough you’ve been looking for.

09.10.2025

U.S. Real Estate Markets Lost $233 Billion: What It Means for Agents

Update Understanding the Dramatic Shift in U.S. Real Estate Values The U.S. real estate landscape has witnessed dramatic fluctuations in values since the surge of the pandemic began to settle. While the pandemic saw a boom in home values, new data reveals an unsettling trend—the top ten real estate markets have collectively lost a staggering $233 billion in value between June 2024 and June 2025. Markets like San Francisco, Dallas, and Miami have been hit hard, each reporting immense declines, with San Francisco alone experiencing a $52 billion downturn. The Pandemic Boom and Its Aftermath During the pandemic, some regions became desirable havens for homebuyers seeking new environments. This unprecedented demand propelled home prices to soaring heights. However, in the aftermath, we're witnessing a corrective phase where the top ten markets with significant value losses have revealed the volatility of real estate in a post-pandemic world. Despite these declines, it's crucial to note that many other markets are flourishing, highlighting a complex and dual narrative. A Closer Look at the Hard-Hit Markets Indeed, the numbers can be staggering. In addition to San Francisco's $52 billion loss, Dallas lost $37 billion, while Miami reported $25 billion. This tectonic shift not only affects current homeowners but also presents challenges for potential first-time buyers. It raises the critical question of affordability—a glaring issue in an economy where rising costs have repeatedly sidelined aspirations of many aspiring homeowners. Emerging Strongholds: Markets That Defied the Odds Conversely, the year also saw an unprecedented growth pattern in several markets. Predominantly located in the Midwest and Northeast, markets like New York City saw an increase of over $260 billion—a testament to the resilience and potential within these regions. It's an inspiring message for real estate professionals: not all markets are losing value, and there's opportunity and hope for buyers willing to look beyond the conventional hot spots. The Continual Need for Affordable Housing This dynamic scenario highlights a crucial point made by Orphe Divounguy, a senior economist at Zillow: while housing prices continue to increase in certain areas, the economy's overarching issue of a shortage of affordable homes persists. As traditional buyers grapple with stabilizing markets, building new homes remains paramount to addressing the ongoing affordability crisis spun from the housing deficit. Balancing Growth and Loss in Real Estate The juxtaposition of market losses and gains underscores the need for real estate agents to navigate with care during these tumultuous times. Agents must become adept at advising clients on market trends while considering individual financial situations. As reported, California's total market value still accounts for nearly 20 percent of the U.S. total, valued at over $10.8 trillion despite undergoing $106 billion worth of losses. This illustrates an essential lesson: value is relative and ever-changing. Key Takeaways for Real Estate Agents For real estate professionals, the shifting landscape brings both challenges and opportunities. The data emphasizes the need for real estate agents to be proactive in understanding their local markets and advising clients accurately based on current trends. Should agents adjust their strategies to account for ongoing changes, embracing an analytical approach while supporting buyers in navigating these fluctuations, they are likely to emerge as valuable guides during this transitional phase. Conclusion: Understanding the Current Real Estate Environment As a real estate agent, staying informed about changes in home values is vital for effectively advising clients. While certain markets may be experiencing losses, the overall landscape is diverse, with ample opportunities for growth. Keeping these discrepancies in mind can transform challenging conversations into strategic opportunities, ultimately benefiting both agents and their clients. In this fluctuating market, your role expands beyond just sales; it requires being an educator, an informed counselor, and a strategist. Adaptability can define your success, so take the time to educate yourself about these trends, help your clients navigate their options, and foster a supportive environment.

09.10.2025

PennyMac Enters Non-QM Lending: A Game Changer for Real Estate Agents

Update Transforming the Mortgage Landscape: PennyMac's Strategic Move PennyMac Financial Services, a prominent player in the mortgage industry, is taking bold strides into the future by acquiring a minority stake in Vesta, a cutting-edge mortgage software provider. This partnership not only enhances PennyMac's technological capabilities but also represents a significant shift in how mortgages can be processed, particularly focusing on non-QM loans. Understanding Non-QM Loans: A New Frontier Non-QM, or non-qualified mortgage loans, are designed for borrowers who may not fit the conventional criteria for mortgage lending, primarily benefiting self-employed individuals with varied income streams. These loans currently comprise about 5% of the origination market, representing a lucrative $70-$80 billion segment in the mortgage market. PennyMac will start offering these non-QM loans through its correspondent channels beginning September 22, with plans to roll them out to brokers and directly to consumers by 2026. This strategic move aims to tap into a growing demographic of self-employed individuals seeking flexible documentation options. The Role of Vesta: Innovation at its Core Vesta's cloud-based loan origination system (LOS), structured on a flexible architecture, allows for tailored workflows through APIs, catering to the diverse needs of mortgage lenders. By integrating this advanced technology into its consumer direct channel, PennyMac embarks on a journey towards creating a more streamlined and intuitive mortgage process for customers. Pennymac's President, Doug Jones, emphasized that this alliance enhances their technology ecosystem, promising improved efficiency and customer experiences. A Look at PennyMac's Strategic Goals This partnership comes at a crucial time when the mortgage servicing industry is rapidly evolving. With everyone from large banks to fintech startups vying for a share of the mortgage market, PennyMac's shift towards direct consumer offerings showcases its ambition to adapt and stay competitive. The integration of Vesta’s platform positions PennyMac as a tech-forward leader, enabling it to provide better services and achieve unprecedented levels of operational efficiency. Pennymac and Vesta: A Partnership with Potential Founded in 2020, Vesta rapidly gained traction in the industry, raising significant funds from prestigious investors such as Andreessen Horowitz and Bain Capital Ventures. The collaboration with PennyMac marks a turning point as it becomes the first major mortgage client to fully adopt Vesta's technology. This partnership is deemed a win-win situation, with both companies benefiting from each other’s strengths; PennyMac enhances its service offerings while Vesta gains a robust platform for growth. Industry Reactions and Future Implications Industry experts and stakeholders are keenly observing this move, recognizing it as a signal that the landscape of mortgage lending is undergoing transformative changes. With technology increasingly driving efficiency in the servicing of mortgages, this partnership may be just the beginning of a more extensive trend in which traditional lenders embrace technology to cater to an evolving consumer base. Conclusion: A Call to Action for Real Estate Professionals As real estate agents, staying informed about these shifts in mortgage lending is imperative, particularly as new options emerge for clients navigating self-employment and non-traditional income sources. Understanding the implications of Pennymac's foray into non-QM loans can provide you with a competitive edge in catering to a broader clientele. Keep abreast of monetary trends and technology adaptations in the industry to offer your clients the best advice and resources possible.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*