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June 19.2025
3 Minutes Read

HomeServices Names Jimmy Burgess New Chief Coaching Officer: A Game Changer for Agents

Jimmy Burgess leading real estate coaching outdoors, inspiring agent development.


HomeServices Appoints Jimmy Burgess as Chief Coaching Officer

In a recent announcement that underscores its commitment to agent development, HomeServices of America has appointed Jimmy Burgess, a seasoned veteran in real estate coaching, as its new Chief Coaching Officer. This newly created position highlights the company’s intention to enhance its coaching initiatives and offers a stronger foundation for agents within the HomeServices umbrella.

Why Coaching Matters Now More Than Ever

As the real estate sector experiences rapid shifts, the need for effective coaching is paramount. HomeServices CEO Chris Kelly emphasized this necessity, stating, “This national role reflects our commitment to investing in people, performance, and long-term growth.” In these uncertain times, having a leader like Burgess, known for his results-oriented approach, will not only boost agent confidence but also improve client satisfaction through better prepared representatives.

Jimmy Burgess: A Proven Leader in Real Estate Coaching

With over two decades of experience in the industry, Burgess is well-acquainted with the challenges real estate agents face. He has previously held multiple positions, including Chief Growth Officer at Berkshire Hathaway HomeServices Beach Properties of Florida. Burgess combines practical tools with real-world application, a philosophy that will be instrumental in his new role.

In recent months, Burgess has gained recognition for his insightful contributions to Inman, where he shares strategies that resonate with agents striving for success. His focus on the habits of successful agents and innovative lead farming techniques illustrates his comprehensive understanding of the market...

A Commitment to Agent-Centric Development

Burgess's commitment to personal growth within his team aligns perfectly with HomeServices' agent-centric philosophy. He expressed excitement about his new role, stating, “The more skills we equip our agents with, the more successful they will be in serving the needs of their clients.” This focus on skill-building not only enhances individual agent performance but also strengthens the entire organization by fostering a culture of continual improvement.

The Future of Real Estate Coaching

Coaching in the real estate sector is evolving, and so are the approaches towards achieving success. Companies are pivoting toward personal development strategies that incorporate technology and new market determinants. Burgess's new role is positioned to spearhead these initiatives, marrying traditional coaching methods with modern-day tools that agents can utilize to stay ahead.

This direction may significantly benefit agents by providing them with improved training resources and support systems designed to navigate an ever-changing landscape.

Join Us at Inman Connect

For agents eager to continue their professional development, events like Inman Connect in San Diego serve as an invaluable platform. It is here that real estate professionals can harness insights on adapting their strategies in real-time. Attending such conferences not only broadens knowledge but also builds connections that are essential for growth in today's competitive environment.

Elevate your career by registering for Inman Connect—this is where you turn uncertainty into strategy through authentic conversations, practical tools, and vital networking moments!

As the real estate sector continues to change, strategies grounded in effective coaching and personal development will dictate the success of agents. The appointment of Jimmy Burgess marks a pivotal step for HomeServices of America, showcasing a commitment to leading the industry into a promising future.


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09.25.2025

Unlock the Secrets to Building Home Equity for Your Clients

Update Understanding Home Equity: Why It Matters to Real Estate Agents Home equity represents a significant financial asset for homeowners, and as real estate agents, understanding how to explain this to your clients is essential. Home equity is calculated as the difference between the market value of a property and the remaining mortgage balance. For instance, if a home is worth $500,000 and the owner owes $300,000, their equity is $200,000. This equity can be instrumental for your clients when they decide to sell. Strategies to Build Equity: Empowering Homeowners As real estate agents, you can empower clients by guiding them on how to build their home equity effectively. Here are vital strategies: Making Larger Down Payments: Advising clients to make a substantial down payment can instantly increase their equity stake in the property. Accelerating Mortgage Payments: Recommend options for clients to pay more than the minimum payment, such as making bi-weekly payments or applying windfalls directly to the principal. This not only pays down the loan faster but also earns them equity more rapidly. Refinancing: Clients may benefit from refinancing to shorter-term loans or securing lower interest rates. Highlight that this helps them build equity as more money goes toward paying off the principal. The Impact of Home Value Appreciation Equity isn't solely about mortgage payments. The market can boost a homeowner’s equity through home value appreciation. Factors such as renovations, neighborhood improvements, and market demand can significantly influence property values. Acquaint clients with the advantages of strategic home renovations that could lead to increased market value, boosting their overall equity. Common Misconceptions That Agents Can Address It’s also vital to address common misconceptions that can hinder a homeowner's understanding of equity: Myth: Equity is Only for Selling: In reality, equity can be tapped into via home equity loans for personal investments or emergencies, providing greater financial flexibility. Myth: Equity Always Increases: Educate clients on market fluctuations and how economic conditions can impact their home’s value. Knowledge helps them understand that home investments can fluctuate. Building Long-Term Financial Stability for Your Clients While selling a home may be a short-term goal, building equity is about fostering long-term financial stability. For homeowners, equity acts as a safety net for future expenses or as funds for a new property purchase. Remind your clients that the net profit from selling their home significantly depends on their accumulated equity. This knowledge can motivate them to make informed decisions about their investment. A Call to Action for Real Estate Agents As real estate agents, your role is to guide homeowners in maximizing their equity and ensuring they understand its value. Start by providing valuable resources and insights on building equity. Consider hosting workshops or informational sessions where you can dive deep into strategies and answer common questions on home equity. This proactive engagement not only enhances your credibility but also strengthens your relationships with clients. In conclusion, advocating for informed strategies around building home equity will not only benefit your clients financially but also position you as a trusted advisor in their home-buying journey. So, embrace this knowledge and watch how it elevates your real estate business!

09.24.2025

Unlocking the Benefits of Flat Fee MLS Listings for Agents

Update Understanding Flat Fee MLS Listings: A New Avenue for Home Sellers Selling a home can feel like embarking on an intricate journey, involving countless choices along the way. One key decision homeowners face is how to navigate the real estate market when listing their property. For those looking to save on costs while maximizing exposure, flat fee MLS (Multiple Listing Service) listings have emerged as an attractive alternative to traditional real estate agent commissions. What Exactly Are Flat Fee MLS Listings? At its core, a flat fee MLS listing means that you pay a set amount—often between $100 to $1,000—to have your home listed on the MLS. This service connects you to a broader audience as the MLS serves as a vital platform not just for agents, but also for potential buyers browsing popular home-search websites like Redfin, Zillow, and Realtor.com. Unlike traditional listings where agents earn a commission typically ranging from 2.5 to 3% of the sale price, flat fee models allow homeowners to maintain control over the process with upfront cost transparency. Pros and Cons: Weighing Your Options Before making a decision, it’s important to examine both the benefits and drawbacks of using a flat fee MLS service. Here are some key considerations: Cost Savings: For a $400,000 home, forgoing a 3% listing commission could save you a whopping $12,000, making flat fees immensely appealing. Control: Owners retain command over marketing choices, property pricing, and negotiations, allowing them to showcase their home as they see fit. Visibility: Unlike homes listed under For Sale By Owner (FSBO) sections, flat fee properties are placed alongside agent-listed homes, enhancing their visibility on major real estate platforms. Limited Services: Although you save on commissions, you’ll need to manage responsibilities such as staging, photography, and buyer inquiries, which can be time-consuming. No Negotiation Support: In most cases, homeowners are left to negotiate offers and handle legal documentation without the guidance of a professional, depending on the service package selected. The Importance of Research: Choosing the Right Service As a real estate professional, recommending flat fee MLS services requires caution. While they can save clients money, also advise them to thoroughly research service providers, as some may be more user-friendly than others. Consider aspects such as customer service, the comprehensiveness of listing packages, and whether additional support is available at an added expense. Future Insights: The Growing Popularity of Flat Fee Listings The trend towards flat fee MLS listings shows no sign of slowing down. As more sellers seek to maximize their profit margins by avoiding costly commissions, the real estate industry must adapt. This market shift may encourage traditional agents to offer more competitive services, blending elements of a flat fee approach without sacrificing the professional guidance many homeowners desire. Conclusion: Shaping the Future of Real Estate Transactions Identifying whether a flat fee MLS listing aligns with your goals as an agent or homeowner can redefine how properties are marketed. By understanding this model’s inner workings—its benefits and limitations—agents can better assist clients in making informed decisions. As the demand for flexible home-selling solutions increases, embracing new approaches can open doors to innovative possibilities in the real estate landscape. Want to explore how you can leverage flat fee MLS listings to serve your clients better? Connect with us today and discover cutting-edge strategies designed to elevate your real estate game.

09.24.2025

Why You Should Prioritize Home Inspections for New Construction Homes

Update Why a Home Inspection is Crucial for New Construction Many assume that new construction homes are flawless, but that's a fairy tale. Despite being newly built, homes can harbor a long list of defects. The reality is that builder pressure to deliver quickly often leads to oversights, making a home inspection a vital step for buyers. Engaging a qualified inspector ensures peace of mind and highlights any issues before moving in, helping buyers avoid future headaches and expensive repairs later. Timing Is Everything: When to Schedule Your Inspection Timing your home inspection is essential, particularly with a newly constructed property. If you're overseeing the home being built, consider a three-phase approach: Foundation Inspection: After the concrete is poured, ensuring stability is crucial. Pre-Drywall Inspection: This is the perfect opportunity to examine the integrity of the installation before sealing the walls. Final Inspection: Conducted just before closing to catch any last-minute concerns. If you're purchasing a finished spec house, schedule your inspection prior to closing. This gives you leverage to negotiate repairs with the builder before the sale is finalized. Lessons from the Field: Real Stories of Inspections Real estate agents often have stories about the importance of inspections. For instance, a recent client in Dallas overlooked scheduling an inspection for their newly built home. Once settled in, they discovered significant grading issues that resulted in consistent water pooling in their backyard. The cost to rectify the problem was substantial and entirely avoidable had an inspection been performed. Common Misconceptions About New Construction A prevalent myth among buyers is that new homes don't require inspections. However, many industry experts stress that even homes built by reputable companies can have hidden flaws. Just because a house is new doesn't mean it's completely sound. Engaging an inspector can uncover small issues like appliance misinstallations or wiring problems that left unchecked could lead to bigger headaches. Empowering Buyers: Understanding Builder Incentives Be aware that builders often offer incentives, like mortgage rate buydowns or cash towards closing costs, which can lure buyers into a false sense of security. These incentives can sometimes mask underlying quality concerns in the construction process. Make it your priority to ascertain the quality level of the construction, ensuring the home not only meets but exceeds your expectations. A Final Word: The Value of Empowered Decision-Making Ultimately, receiving a home inspection on a new construction project isn't just about checking a box; it's about safeguarding your investment. As more buyers flock towards new builds amid low inventory for existing homes, it's crucial to champion the cause of diligent inspections. This not only protects individual buyers but also helps uphold the integrity of the real estate market as a whole. As a real estate agent, you play a pivotal role in educating your clients on the importance of home inspections, ensuring they feel empowered in their purchasing decisions. In the competitive landscape of real estate, making informed choices is essential for protecting client interests and fostering lasting trust.

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