
Howard Hanna Expands into the Carolinas: A New Chapter for Real Estate
In a strategic move that reinforces its ambition for growth, Howard Hanna Real Estate Services has officially entered the Carolinas with the rebranding of Allen Tate Realtors to Howard Hanna Allen Tate Real Estate. Effective September 12, this transformation marks a significant milestone for Howard Hanna, which seeks to establish a strong foothold in North Carolina and South Carolina.
What Does This Mean for Real Estate Agents?
For real estate agents in the Carolinas, the unification under the Howard Hanna brand means increased marketing capabilities and enhanced technological tools. According to Howard W. “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services, this merger introduces agents to an expanded repertoire of tech-forward programs designed to elevate their service to both buyers and sellers. “We’re aligning two iconic brands to bring opportunity and marketing power. This alignment allows us to unlock new potential and help agents grow their businesses,” he stated.
A Glimpse into the Future of Real Estate in the Carolinas
The growth strategy aims to capture a larger market share, with Hanna setting an ambitious goal of achieving a 20% share in 20 markets across the nation. This partnership not only reflects optimism in an evolving market but highlights the relentless push for innovation in real estate. As competition intensifies, agents aligned with Howard Hanna can take advantage of these new resources to maintain a competitive edge.
Bridging Two Legacy Brands
With Allen Tate Realtors having been part of the Howard Hanna family since 2018, this rebranding is not merely cosmetic; it’s a grand strategy to build a cohesive identity that resonates across its 13-state network. This significant transition honors tradition while embracing a future characterized by enhanced collaboration and opportunity.
Understanding Market Trends and Consumer Confidence
The shift in branding comes at a crucial time when the real estate market is witnessing fluctuations. By aligning with a trusted name like Howard Hanna, agents may bolster consumer confidence, a vital component in today's market climate. Buyers and sellers are likely to feel more assured when dealing with a recognized brand known for its resources and agent success.
Final Thoughts: What’s Next for Agents?
As Howard Hanna Allen Tate Real Estate begins its journey in the Carolinas, agents are encouraged to tap into the new resources and training programs being offered. Taking proactive steps to adapt and leverage these tools can position agents favorably in a competitive landscape.
Growth in real estate often stems from a willingness to embrace change and continuously enhance skills. Agents in the Carolinas should view this rebranding as an invitation to expand their professional horizons and further their success.
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