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July 29.2025
3 Minutes Read

Unlock Your Real Estate Success: 7 Practices Agents Must Stop Now!

Frustrated modern professionals outdoors, highlighting outdated practices in real estate agents.

Boost Your Real Estate Game: Seven Outdated Practices to Ditch Today

In the fast-paced world of real estate, the old adage "consistency is key" still holds weight; however, it comes with a crucial caveat. Consistency only works if you are sticking to the right practices. Many real estate agents find themselves entrenched in routines that, while once effective, are now obsolete. Continuing to repeat these ineffective strategies can cost you listings, clients, and income. As the market evolves, so must your tactics. Below are seven outdated practices agents should stop doing, along with modern alternatives that can help drive engagement and sales.

1. Ditch the Generic Newsletters

Many agents cling to outdated practices like sending out monthly newsletters filled with bland market statistics and generic tips. If your open rates are plummeting, it's time to take a hard look at your content and make a necessary shift. These newsletters can create a subconscious disinterest in any communication you send.

What to Do Instead: Instead of a traditional newsletter, implement a "Deal of the Week" strategy. This technique, championed by Sharran Srivatsaa, focuses on highlighting a single compelling listing each week. By offering unique insights, you generate curiosity and engagement. Here's how to execute it:

  • Subject Line: [Your City] Deal of the Week.
  • Highlight one standout listing.
  • Maintain a clean format rich in curiosity.
  • Conclude with an invitation: "Reply for more details!"

This approach reinvigorates your interactions and invites potential clients to engage.

2. Stop With the Filler Content

Many agents fall into the trap of posting irrelevant or uninspired content, thinking it will keep them connected with their audience. Posts celebrating vague holidays or generic quotes often fall flat and can even hurt your standing with social media algorithms.

What to Do Instead: Create content that is shareable and encourages interaction—like local insights or engaging stories about your community. Use short-form videos or carousel posts to boost engagement. Aim to generate posts that are saved, shared, or commented on, as this interaction signals to the algorithm to prioritize your content.

3. Revamp Your Online Presence

It’s easy to get comfortable with the old look of your website or social media pages. However, in a visual-heavy industry like real estate, a stale online presence can deter potential clients.

What to Do Instead: Invest in a website and social media aesthetic that resonates with today’s buyers. Elegant design and professional photos can make a significant difference.

4. Stop Using Outdated Technology

Analog methods may have served well in the past, but today’s real estate landscape requires technology that can keep pace.

What to Do Instead: Familiarize yourself with modern CRM systems and automation tools to streamline your communication and marketing efforts. Automation can save you time while ensuring more consistent follow-ups with clients.

5. Avoid Cliché Marketing Strategies

Many agents continue to use tired slogans and strategies that fail to establish their unique selling proposition.

What to Do Instead: Craft personalized marketing messages that highlight your individuality and approach. Emphasize what sets you apart from your competitors.

6. Say Goodbye to Cold Calling

This method is often viewed as intrusive and outdated. Clients today prefer communication that respects their time.

What to Do Instead: Engage with potential leads through personalized emails or social media interactions, thus fostering a more organic connection.

7. Eliminate the Fear of Networking

A common pitfall is avoiding networking due to discomfort or perceived ineffectiveness. This approach can limit valuable connections.

What to Do Instead: Embrace networking as a vital aspect of your profession. Attend local events and utilize social platforms to connect with industry professionals and clients alike.

Closing Thoughts

Embarking on the journey of change may feel daunting, but in a dynamic market, it is necessity. By reassessing outdated practices and embracing modern strategies, you can revitalize your business and ensure enduring success.

For those looking to dive deeper into the evolving landscape of real estate, consider attending Inman Connect in San Diego—a hub for fresh insights and networking opportunities. Register today to equip yourself for the future of this vibrant industry!

Real Estate Agents

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07.28.2025

Mastering Luxury Real Estate: How to Work with Athletes and Celebrities

Update Understanding the Unique Challenges of High-Profile Clients Working with athletes and celebrities brings a unique set of challenges that real estate agents must navigate with finesse. The first step is recognizing that these clients are not just wealthy individuals; they operate within an entirely different sphere that often values discretion, confidentiality, and a deep understanding of their complex lifestyles. As detailed by Cara Ameer in her insightful series, the key to engaging successfully with these high-profile clients is to prioritize their needs above all else, ensuring that your approach is tailored and sensitive to their unique situations. This includes being aware of their public profiles and how the media may portray their actions, as well as understanding their need for privacy during property transactions. Building Trust with Celebrity Clients Trust is an essential ingredient when working with celebrity and athlete clientele. Ameer illustrates how real estate agents can build rapport through genuine interactions and an understanding of the pressures these personalities face. When clients perceive their agent as a partner rather than just a service provider, they're more likely to rely on that agent for future real estate needs. This trust can open doors to referrals, reinforcing an agent's presence in the luxury market. Moreover, transparency about fees and processes helps demystify the transaction, creating a more comfortable environment for the client. High-profile clients often have their entourages with them, making it essential for agents to be able to communicate effectively not just with the celebrity but with their team as well. The Importance of Discretion High-profile clients demand discretion—something that real estate professionals must prioritize in their service. Ameer emphasizes the importance of being discreet, highlighting how a breach of trust can potentially impact an agent’s reputation in the industry. Keeping details of clients’ transactions confidential is non-negotiable; any lapse can lead to lost business, not just from that individual, but from others in their circle who may be observing the agent's professionalism. This layer of protection is not only about shielding clients from public scrutiny, but also about giving them peace of mind that their agent is prioritizing their needs in all aspects of the transaction. Navigating Financial Realities for Athletes and Celebrities While it might seem that wealth simplifies matters, Ameer points out that celebrity clients often face complex financial situations. Many work intensely with financial advisors and expect their real estate purchases to align with their long-term financial goals. This necessitates agents having a solid understanding of investment principles and the implications of property investments. Agents must be prepared to articulate the benefits of potential investments, stressing aspects such as location, potential return on investment, and lifestyle compatibility—everything that high-profile clients need to know to make informed decisions about their purchases. Becoming the Go-To Agent For real estate agents aiming to become the preferred choice for celebrities and athletes, Ameer’s insights are invaluable. She suggests that agents should leverage previous relationships and successful transactions to develop a robust network within the luxury market. Additionally, staying informed about trends in the luxury market and being proactive in outreach can distinguish one agent from another. Furthermore, an agent should continuously upgrade their skills and knowledge regarding the specific needs of high-profile clients. This could involve attending workshops related to luxury real estate, enhancing knowledge about market trends, or utilizing technology to streamline processes effectively. In this competitive market, agents who adopt a client-centric approach and provide exceptional service can create a lasting impact and establish themselves as leading figures in the luxury real estate landscape.

07.28.2025

Compass vs. NWMLS: What the Legal Battle Means for Real Estate Agents

Update Compass vs. NWMLS: A Legal Showdown in the Real Estate Industry The legal battle between Compass and Northwest Multiple Listing Service (NWMLS) has intensified, with each party trading accusations and rebukes in a highly publicized court case. Compass, known for its disruptive approach in the real estate sector, claims that NWMLS operates as a monopolistic entity that restricts consumer choice and broker competition in the Seattle housing market. The stakes are significant, as this dispute not only addresses the dynamics between these two companies but also raises broader questions about fairness and competition in the real estate industry. Understanding Compass' Claims Against the MLS Compass initiated its lawsuit against NWMLS in April, labeling the organization as a “monopoly.” The brokerage contends that NWMLS's policies hinder the ability of sellers and real estate brokers to market homes effectively. By demanding that homesellers list their properties exclusively through its service, NWMLS, according to Compass, violates principles of consumer choice that should be foundational in the industry. Central to Compass's argument is the 1983 Butters Report from the Federal Trade Commission. This report highlights National Association of Realtors (NAR) policies that protect against “anticompetitive mandatory submission rules,” emphasizing that MLS platforms must allow members to opt for an ‘office exclusive’ listing. This part of the complaint suggests that NWMLS’s practices may lead to an indirect coercion of sellers to conform to potentially unfavorable terms within a monopolistic framework. What the Court Decisions Mean for the Industry The ongoing legal engagement between Compass and NWMLS may have lasting implications on how Multiple Listing Services operate across the country. The landmark antitrust ruling from ThePLS.com’s lawsuit against NAR suggested that behaviors characterized as coercive could indeed be scrutinized as anticompetitive. If the court sides with Compass, it could pave the way for a more consumer-friendly practice that favors listings flexibility and broker autonomy. Meanwhile, NWMLS has dismissed Compass's allegations as nonsensical, asserting that the brokerage has misinterpreted procedural rules and has failed to construct a coherent legal argument. In its response, NWMLS has maintained that its regulations comply with legal requirements, and that describing the service as a monopoly defies established logic. These contrasting claims paint a picture of a fragmented industry at a critical intersection of legal and market dynamics. Future Predictions: The Direction of MLS Practices Should Compass’s suit gain traction, it may signal a transformative shift in how MLS platforms conduct their business. The implications of a ruling favoring Compass could lead to a model where flexibility for sellers is increased and competitive practices are more robust. Realtors across the nation might see an evolution in how listings are managed as the demand for fair representation continues to grow within the market. Conversely, a ruling that upholds NWMLS’s current practices would reinforce existing structures, potentially perpetuating the status quo where consumer choice is limited. This outcome could solidify NWMLS's hold over the Seattle market, serving as a cautionary tale for new entrants or disruptors looking to challenge established frameworks. Relevance to Current Events: How the Industry is Evolving The legal proceedings between Compass and NWMLS align with broader trends in the real estate market where traditional models are increasingly being scrutinized. As new technologies and platforms emerge, the traditional frameworks of operation are confronting serious challenges. This evolving landscape emphasizes the importance of adaptability and fair practices, with consumer choice at the forefront of the conversation. Additionally, as debates around transparency and ethical practices gain momentum, real estate agents must remain vigilant. They should be informed about these developments and consider the potential implications for their businesses and clients. Takeaway: What This Means for Real Estate Agents For real estate agents, the developments in this legal case serve as a vital reminder of the ongoing shifts within the industry. It highlights the necessity to understand the regulatory landscape and be advocates for client interests. Agents should stay updated not only with the outcome of this case but also on broader industry trends to navigate the complexities of their business effectively. Equipped with this information, agents can thrive in a landscape where competition and choice become increasingly pivotal. They must leverage this knowledge to advocate for their clients while ensuring that they are prepared for any changes that may arise from the evolving legal contours of the real estate sector. As the case unfolds, staying informed and adaptable will be key for real estate professionals. Whether you are a broker, agent, or industry stakeholder, understanding these dynamics could determine your competitive edge in the marketplace.

07.28.2025

Smarter Recruitment Strategies: Propel Your Real Estate Brokerage into 2025

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