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October 09.2025
2 Minutes Read

Why Florida Homes Are Taking Longer to Sell: Insights for Agents

Scissors cutting dollar bill in front of Florida home.

Florida's Home Market: A Slowdown in Sales

The Florida housing market is exhibiting clear signs of adjustment, with homes taking notably longer to sell. As of early October 2025, nearly half of the home listings in Florida have experienced price cuts, with an average reduction of 4%. The median time on the market has extended to 98 days, which is significantly longer than the national average of 70 days. With 97,525 active single-family listings currently available, it presents a 3.5-month supply at the current rate of sales.

Price Trends and Market Inventory

The shift in pricing and inventory is crucial for real estate agents navigating this competitive landscape. The median list price stands at $484,000, but new listings are entering the market at a lower median of $449,000 per home. Experts attribute these price adjustments to the rising costs stemming from high-interest rates and homeowners insurance premiums, particularly in areas susceptible to hurricanes.

Advice for Real Estate Agents in a Changing Market

For real estate agents, the current market dynamics emphasize the importance of strategic pricing. As properties linger longer, agents must guide sellers to be flexible in their pricing strategies. This includes advising on timely reductions to stimulate interest, particularly for high-end homes that are experiencing more significant slowdowns. The need for competitive pricing is not just a recommendation; it's becoming essential for successful closings.

Key Insights and Future Predictions

Looking ahead, experts predict that while the market will stabilize, real estate professionals should remain alert to continuing shifts. With forecasters suggesting mortgage interest rates may ease slightly by the end of 2025, there could be an uptick in buyer interest as affordability challenges begin to ease. Moreover, a detailed understanding of local market conditions, especially in major cities like Orlando, Tampa, and Jacksonville, will be invaluable as migration patterns and demand continue to shape Florida's real estate landscape.

Conclusion: The Importance of Being Prepared

The real estate industry in Florida is encountering evolving challenges that require adaptability from agents and buyers alike. As new data unfolds, staying informed and prepared will empower agents to make well-timed recommendations and decisions. For those looking to succeed in this changing environment, understanding market conditions and effectively communicating them to clients is crucial.

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10.09.2025

CrossCountry Mortgage's Organic Growth Strategy: A Game Changer for Real Estate Agents

Update CrossCountry Mortgage's Unique Approach to Growth In a rapidly evolving real estate landscape, CrossCountry Mortgage (CCM) is making waves not through mergers and acquisitions but rather a focused strategy on organic growth. Under the leadership of CEO Ron Leonhardt, CCM aims to bolster its mortgage servicing rights (MSRs) and build a robust asset management division to drive success. This strategic pivot not only distinguishes CCM from its competitors but also positions it for sustained growth and further success in the mortgage marketplace. Why Organic Growth Matters in Today's Market Leonhardt's strategy emphasizes the importance of self-sustaining growth rather than relying on external mergers. By acquiring $72 billion in MSRs just this year, CCM is on track to end the year with a portfolio close to $200 billion. This significant milestone highlights not only the scale of operations but also their commitment to retaining and supporting loan originators (LOs) within the company. As Leonhardt remarked, "We think it’s super important for LOs that they know that we retain all of our loans.” This retention allows for a stronger emphasis on customer relationships, effectively creating a loyal client base that benefits both the company and the LOs themselves. The Rise of Asset Management Another distinctive strategy is the establishment of an asset management division that already manages around $7 billion in assets. Recently, CCM secured a significant $1 billion funding agreement, which underscores its ambitions in non-qualified mortgage (non-QM) loans. With a potential market size of $20 billion in non-QM loans, the strategic vision is clearly aligned with future opportunities. Leonhardt views this asset management capability as a critical diversification strategy for revenue generation, one that could place CCM on a fast track to innovation in the mortgage sector. Creating a Strong Financial Foundation Recently, CrossCountry Mortgage concluded the issuance of $900 million in debt, showcasing investor confidence in the company’s strategy and infrastructure. The oversubscription of their inaugural offering signals that investors are genuinely enthusiastic about CCM's story and its potential for long-term profitability. As Leonhardt commented, the response from institutional investors is a promising sign of the company's strong financial makeup. What This Means for Real Estate Agents and the Industry For real estate agents, understanding CCM's strategic pivot emphasizes the importance of aligning with companies that prioritize organic growth and excellence in service. As one of the nation's top lenders in volume, CrossCountry Mortgage’s success illustrates a well-structured approach to business that agents can emulate in their own practices. In a market where competition is fierce, the focus on maintaining strong relationships, developing innovative solutions, and diversifying revenue streams can dramatically affect an agent's bottom line. Conclusion: Staying Ahead in the Real Estate Game The journey of CrossCountry Mortgage, guided by CEO Ron Leonhardt, provides a roadmap for real estate agents aimed at achieving successful outcomes amid fluctuating market conditions. As such, agents should consider adapting similar organic growth strategies, thereby ensuring long-term success in their careers. As we witness a shift towards organic growth and sustainable strategies, it's crucial for real estate agents to remain attuned to evolving industry trends and align themselves with firms that embrace these methodologies. In light of these developments, it’s an opportune time for real estate agents to evaluate their partnerships and consider aligning with companies that value innovation, customer service, and growth. Keeping abreast of changes within influential organizations, like CrossCountry Mortgage, enables agents to harness valuable insights that could redefine their business practices and enhance their market presence.

10.08.2025

Why Growth in Housing Inventory is Slowing and What It Means for Agents

Update Understanding the Slowdown of Housing Inventory Growth In 2025, the real estate landscape in the U.S. exhibits intriguing trends, especially as we witness a notable slowdown in housing inventory growth. As of mid-year, inventory growth peaked impressively at 33% year-over-year but has since plummeted to just 17.66%. This article delves into the underlying reasons impacting such a dip in inventory levels and what it means for the housing market moving forward. Key Factors Behind the Inventory Slowdown Multiple dynamics have converged to affect the housing market since May 2025. Firstly, the data indicates that active listings peaked early—on May 23—which is atypical for recent years. This early peak, combined with an uncharacteristic decline in new listings during the usual peak months of June and July, has significantly influenced overall inventory. Additionally, many sellers withdrew their homes from the market after failing to receive desired offers. With mortgage rates hovering near or above 6.64%, potential sellers—who are often homebuyers themselves—decided to hold off on listings. This withdrawal impacted overall supply, contributing to slower inventory growth at a crucial sales time. The Role of Mortgage Rates The fluctuations in mortgage rates also hold sway over inventory levels. After creeping lower for nine consecutive weeks, rates swung back to favorable levels, leading to an uptick in purchase applications. As demand slightly increased amid lower rates, homes were snatched off the market more quickly, hence diminishing available inventory. This complex dance between lending rates and buyer activities again illustrates how nebulous the housing landscape can become. Comparison of New Listings In contrast to the 83,143 new listings recorded at the peak in May, current figures show a sharp decline, falling to 64,328. This noteworthy drop emphasizes the changing sentiment in the market, where potential sellers exercise caution in light of fluctuating prices and mortgage conditions. Price Reduction Dynamics Another contributing factor is the increased percentage of homes undergoing price reductions. Typically, around a third of homes attract price cuts annually, but the current year shows this rate has climbed higher, signaling a response to lower inventory levels and elevated borrowing costs. The anticipated modest increase in home prices suggests that buyers are increasingly becoming price-sensitive amidst the restrained inventory. The Road Ahead for Real Estate Agents As real estate agents navigate this shifting terrain, understanding these nuances becomes imperative. The current market scenario is characterized by lingering uncertainties with mortgage rates and buyer motivations. Agents must adapt their strategies accordingly; presenting competitive pricing, emphasizing home staging, and leveraging market data will be vital in facilitating sales without resorting to drastic price cuts. Conclusion and A Call to Action In conclusion, the slowdown in housing inventory growth presents both challenges and opportunities for real estate professionals. It is crucial to remain informed about market trends and prepare to advise clients with strategic knowledge. To stay ahead of changing conditions, connect with local market experts and refine your approach in engaging prospective buyers and sellers effectively. Stay educated about market fluctuations and refine your strategies by joining our real estate agent community today!

10.06.2025

What Kevin Ryan's Retirement Means for Better's Financial Future

Update Leadership Change at Better: Kevin Ryan's Transition In a notable shift within Better Home & Finance, Chief Financial Officer Kevin Ryan has announced his retirement from the firm. As detailed in a recent SEC filing, Ryan is stepping down to explore new opportunities, highlighting the significant contributions he made during his five years with the company. A Track Record of Achievement Ryan joined Better at a pivotal time, steering the organization through critical phases, including preparations for its IPO and negotiations to raise over $1.25 billion in additional capital. These efforts were crucial, enabling Better to establish a strong financial foundation in a volatile marketplace. Vishal Garg, the founder and CEO of Better, expressed appreciation for Ryan’s immense contributions, stating, "We are indebted to him for all of his contributions and wish him the best of success in whatever he chooses to pursue in the future." This sentiment underscores Ryan's lasting impact on the company's growth trajectory. The Bigger Picture: Executive Turnover in the Fintech Space Ryan's departure adds to a growing trend within the financial technology sector, where organizations have witnessed significant churn at the executive level. Earlier this year, several senior leaders from Better, including heads of capital markets and finance, exited as the company faced financial pressures. This exodus isn’t isolated; other firms are also grappling with similar challenges, emphasizing the ongoing turbulence within the fintech landscape. Future Implications for Better With Ryan's assistance during the transition, Better is now engaging in a search for his successor to ensure leadership continuity. As the company prepares for the next stage in its evolution, heightened focus on leveraging technology and improving financial stability is expected. It's crucial for the incoming CFO to continue the momentum Ryan built, particularly as Better aims to solidify its position in an increasingly competitive environment. Market Dynamics: The Role of CFOs In fintech, particularly within the real estate technology sector, CFOs like Ryan are essential for navigating capital markets and ensuring fiscal health. Their roles extend beyond mere numbers; they drive strategic decisions that can shape a company's future. For real estate agents and industry stakeholders, understanding the intricacies of financial management within these companies can provide crucial insights into market trends and operational health. Looking Ahead: What This Means for Real Estate Agents For real estate professionals, the ongoing shifts within companies like Better will certainly affect market dynamics. As technology increasingly influences how transactions are conducted, agents must remain agile and informed. Watching how Better adapts post-transition under new leadership will be vital for agents who wish to align their strategies with evolving industry standards. Market conditions are ripe for transformation, and those who stay updated will secure a competitive advantage.

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