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August 01.2025
2 Minutes Read

Why We Need to Support Mom-and-Pop Investors in the Housing Market

Suburban neighborhood scene with American flag on display; housing market symbolism.

The Unsung Heroes of the Housing Market: Mom-and-Pop Investors

Amidst the discourse surrounding U.S. housing, a pivotal yet understated force has emerged: mom-and-pop investors. These everyday individuals play an essential role in stabilizing the market, yet they remain overshadowed by the narratives surrounding larger institutional investors like BlackRock and Blackstone. Understanding their contributions and challenges could reshape how we assess the current housing landscape.

The Reality Behind the Statistics

The notion that major Wall Street firms are the primary culprits behind escalating home prices post-COVID-19 is a misconception. Statistics reveal that while institutional investors represent a significant share in the market, mom-and-pop investors have quietly held the majority stake. For example, Cotality data indicates that investors accounted for approximately 30.7% of home sales, marking a record high, despite the National Association of Realtors reporting a decline in investment percentage from 16% to 14% year-over-year.

Why Mom-and-Pop Investors Matter

Mom-and-pop investors provide much-needed support to the housing market, operating as crucial players rather than just background figures. Without their contributions, the supply of homes could diminish significantly, potentially pushing prices further beyond the reach of average buyers. They have consistently been the highest percentage of investors, ensuring that the market remains accessible to prospective homeowners and renters alike.

The Challenge of Rising Mortgage Rates

However, the landscape is shifting. Rising mortgage rates pose challenges even for these smaller investors, who may be feeling squeezed financially as they navigate the complexities of financing their purchases. Despite this, the primary drivers of the housing market remain focused on individual buyers—those seeking primary residences—rather than investment purchases.

A Broader Perspective on Housing Demand

The crux of the housing market's current state lies in the competition between investors and primary residence buyers. Although investor statistics may appear to be on the rise, the reality is more nuanced. A reduction in primary homebuyers has inflated the investor share percentage. Investors are stepping in to help fill the void, thereby ensuring a semblance of stability within a tumultuous market.

Emphasizing the Importance of Mom-and-Pop Investors

Clearly, the contributions of mom-and-pop investors cannot be undervalued. They not only provide rental properties that help meet housing demand, but also stabilize prices and supply. As the housing market continues to evolve, their presence will be critical in navigating the complexities brought forth by changes in economic conditions and lending policies.

In conclusion, it’s essential for real estate agents and investors to recognize and support mom-and-pop investors. By cultivating an inclusive environment for these everyday contributors, we can foster a more robust housing market. For those engaged in the real estate sector, let’s advocate for policies that empower these vital figures in the community and enhance our understanding of their impact.

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Discover Why Midwest Housing Markets Sell Up to 83% Faster Than National Trends

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09.15.2025

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